If they accept anything, you probably don’t want a link from that site. While this one is definitely not one of the many advanced link building strategies you might want to try, the truth is that forums are still a good place to start. And send it over to them. But more importantly, my content got in front of people… people that eventually linked to my stuff. Which strategy from today’s guide do you want to try first? However, it is not as simple as directly asking for a link. That way, people can easily find my site. Some sites will allow quality links in your profile. Here it is in case you’d like to check it out: [URL]. And you can use Google reverse image search to find peeps that are using your images without a link: Here’s one thing I’ve learned from sending THOUSANDS of outreach emails: Send your outreach emails in the afternoon (in the recipient’s local time). And I got a link from almost every single one of those podcast appearances. But they still work if the toolbar solves a pressing need. He also posts articles about link-building outreach strategies like “17 Ways to … (And they almost always link back to the original post). That said: don’t be pushy with your outreach. That way, when you reach out, you have 1:1 replacement for the dead link. Or did you create a profile on a random site and drop a link? Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link. Either way, keep up the awesome work with [Website]! Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Link Building Strategies For Small Business Owners Link building is one of the most difficult aspects of SEO to master-especially for anyone without any experience. Whether it’s a local meetup, industry conference, or anything in between, events are always looking for sponsors. For example, this comparison of Aweber vs Mailchimp has been linked to 50 times: As BuzzFeed proved years ago, people love taking (and sharing) quizzes. For example, a while back, I got this comment on my blog: I reached out to Danny to strike up a relationship, which ultimately led to an interview on his site. You need to pump out amazing stuff to get noticed. Then, reach out and offer to update it. So I had to include it on this list. Needless to say, this post contains a boatload of original data. The steps are: 1) find a page that might link to you, 2) look for broken links on that page, 3) let the webmaster know… and ask if the broken link could be replaced with a link to you. and hope that relationship pays off with a link or two down the road. For example, I (obviously) link to my stuff in the Backlinko newsletter. And their extension page already has 409 backlinks: Existing websites have assets (namely, content and links) that every site could use more of. So getting a link to that page doesn’t make that link more powerful), you’re better off with a link to your actual site. You’ll usually uncover 2-5x more scholarships than you would with search strings along. In fact, back in the day I created a “College Blog Awards” for the sole purpose of getting links from student blogs. Google sees that anchor text and says: “Hmmm. And it has 45 backlinks. The more links a page has, the more likely one of them will be broken. Also, if the link doesn’t make sense (you’re just adding it for the sake of getting a link), then it will get deleted within hours. That way, even if the scrapers don’t link to your original post, they’ll at least copy your internal links. It’s not only important to get your content in front of people. Depending on your niche, you can … And this helped get my content in front of people that ran blogs in my niche. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. For example, in the early days of Backlinko, I’d comment on marketing and SEO blogs all the time: And this helped me build relationships with bloggers in my niche. People that leave a comment on your blog are SUPER likely to link to you. Especially if you’re brand new to a given industry. Detailed analysis – Once the dust has settled, do a deep dive into everything that’s come out, and analyze each point. So Rich reached out to tech sites that would be interested in checking it out. People won’t link to your content unless they see it. The price of a BBB listing is determined by region and by number of employees. First, search for your target keyword in Google. Get an influencer in your space to write a guest post for your blog (or sit down for an interview). A content asset created for pair-up link … Also, I just published a new guide on [Your Topic]: [URL]. In fact, there are even entire websites (like PayperPost.com) that connect you with bloggers that review products. “The more backlinks a page has, the more organic traffic it … As a nice bonus, lots of people search for “X vs Y” in Google. also start writing blog posts with their take. Just pop a URL into Ahrefs and check out its “URLRating”: A link’s quality is also determined by a domain’s sitewide authority. If you have an awesome slide deck, submit it to Slideshare (nofollow). Our consistent link-building strategy relies on a multi-tiered system of top quality links, allowing us to permanently increase your website traffic in a safe and sustainable way. And let them know about your discount or coupon. 10 Link Building Strategies for 2021. And they’ll usually link to you from the event website (or at least mention you at the conference). Sites like Quora can build a few nofollow links that can also send you traffic. Combing through this list is going to be a pain. Why? Link building, sometimes called “link earning” is … That’s not an editorial link. This works best for high-tech topics because most Universities are 10+ years behind the curve. While these only landed me a single (nofollow) link from Meetup.com, these talks have resulted in a handful of dofollow links from SEO and marketing bloggers that went to my talk. But it definitely helps. In fact, this is exactly how I got this link a few years back: Yes, one-off guest posts have their place. Pro Tip: Local papers and news sites LOVE covering events (like a fundraiser). Anything interesting that starts a conversation can work. I first wrote about The Skyscraper Technique in 2013. At the end of the day, all the above combine to help a brand improve sales and generate revenues. This gives bloggers something easy to reference from your interview. If a happy customer emails you out of the blue, ask them to share their experience with your product and service online. Most people will be happy to hook you up. …and a few days later, links to that post. For example, HubSpot’s webinar page has links from 160 domains: White Papers are kind of old school. In fact, you’ll find 170+ strategies, tips and tactics on this page. Complete guides are one of my all-time favorite link building strategies. Because this multi-chapter guide covers keyword research like no other resource online, it’s been linked to over five thousand times. I especially enjoyed [Something specific from their article]. The one downside of The Skyscraper Technique is that it takes A TON of work. How do you find these unlinked mentions? Obviously, you’re walking a tightrope here. And I used Check My Links to find links that weren’t working. Why? List of 6 Ethical Link Building Strategies … Which means they’ll be pumped to spread the word. The papers of army officer and first U.S. president George Washington (1732-1799) held in the Manuscript Division of the Library of Congress constitute the largest collection of original Washington … So they usually link to a tutorial that outlines all of the steps. It might surprise you to find out that how-to guides are awesome for link building. They’ll share it too! So I made a bigger and better version. They’ll usually thank you with a link. But more importantly, data is something that’s easy to cite. It’s not easy to get mentioned (there’s A LOT of competition for every request). In other words, set up a profitable business online. I recommend using BuzzSumo to find these mentions as they happen. Especially if you make your recap post super interesting and actionable (like a blog post or ultimate guide). Here are 3 of my battle-tested strategies for building lots of world-class backlinks: Resource pages are pages that link out to awesome content on a given topic. Your email address will not be published. Co-Occurrences are the words and phrases that appear around your link. To understand that, you’ll need to hop in your Delorean and go back to the pre-Google days of the internet. “Keyword” + “useful resources” This is pretty simple: you give bloggers your product and ask them to review it. So for this step, find content on your site that’ll fit that resource page like a glove. Here’s an example of what I’m talking about: In short, I don’t recommend building links with keyword-rich anchor text. On the other hand, when you create a visual, you have something that bloggers will happily use in their content (and link to you when they do). I’m not a fan of paid directories in general. Simple. Because Rich provided so much value, most tech bloggers happily agreed to publish his infographic on their site: It took work to reach out to all of these bloggers and journalists. And if your phrase catches on, it can generate links on their own (for example, lots of people link to garyvaynerchuk.com when they say: “marketers ruin everything”). But as long as you’re not pushy, you can pick up some links and shares from this approach. Most bloggers struggle to find relevant images to use in blog posts. Moz recently analyzed 759 content marketing campaigns that were designed to build backlinks. With that, here’s the step-by-step process: Use these search strings in Google. I recommend using a tool like Boomerang to help time your outreach emails: Here’s an example of this in action from Backlinko: Believe it or not, but lots of people have linked to me thanks to this simple illustration: Well I COULD have simply described the APP formula with text. If you have an audience, and you’re not picky about who responds, you can ask people to participate in your survey. And HubSpot wrote an entire post with their take on the findings: These are getting a little overused. Today, building lots of exact-match anchor text links is considered spammy. When someone mentions a topic in a post, they usually don’t have room to dive into all the details. That said, you can usually find a handful of active forums on just about any topic. But seriously. And they find your content via your RSS feed. Then, suggest your content to the person that runs that page. Next-level SEO training and link building strategies, © 2021 Backlinko is a Trademark of Backlinko LLC. Needless to say, if you run a baking blog, every single one of the sites listed here would make a great link opportunity. And categorize them by category (i.e. Here it is: And instead of publishing this content and hoping for the best, Julie used email outreach to build backlinks. Pro Tip: Don’t just copy and paste a list of links. For some businesses, the product … First off, there are LOTS of untapped topics in the space. For example, this resource page has a decent URLRating of 12. In other words: there’s probably a holiday that ties into your business. Then personalize the heck out of your next series of messages. And if you write an awesome lists of tactics and takeaways from the conference, you have a link magnet that people will happily share. For a more detailed review of newsjacking, see this. First, create a decent sized scholarship (at least $500). Make sure it’s the most relevant, trustworthy website you’ve ever seen in your life. Share people’s stuff : When you see a great piece of content, share it. The key is having an interesting story to tell. Plus, if you consistently publish awesome content on your blog, people will start linking to your blog’s homepage: If your content strikes up a conversation in the comments section and on social media, you’ll sometimes notice that people also start writing blog posts with their take. The steps are: 1) find a page that might link to you, 2) look for broken links on that page, 3) let the webmaster know… and ask if the broken link could be replaced with a link … In fact, Google has come out and classified donation links as “paid links”. That site used the anchor text: “paleo desserts”. That said, most scraper sites aren’t that great anyway. The first step in any link building strategy is to find websites that are likely to link to your site. Word of warning: Exchanging anything (including services) for links is a big no-no in Google’s Webmaster Guidelines. And when they see that you linked to them, you’ll at least get on their radar screen. And keep them in the loop with your content. Controversial or interesting findings are KEY if you want your survey to get featured on news sites. A newsworthy and timely press release CAN lead to legit, dofollow links. “The thing that makes this so successful is that it’s just as much about building relationships as it is about building links. In other words: you find a big story and write a blog post on that topic. (And in many cases, if you put them in a really positive light, they’ll happily link to you). For example, one industry study found that “tangential content” (content not directly related to what a site sells) resulted in 30% more links and 77% more social shares vs. content that was about the business’s specific industry. A great example of a simple free online tool is this embed code generator from Siege Media: It’s netted over 1k links from 280+ root domains. That’s because bloggers and journalists use my images in their content (and link to me when they do). Pro Tip: Set up web mention alerts for your new term. There’s a BIGdifference between tactics and strategies. Ranking scores of people, companies, teams, or just about anything can garner some serious links. The only catch is that your phrase really has to resonate with people. Obviously, if you want to comply with Google’s guidelines, these links should be nofollowed. So it should only take you 5-10 minutes to write a response. But that’s an advantage if you’re willing to invest in a cool piece of interactive content. Will that link still count? Now that you’ve found a Likely Linker, it’s time to dig for their email address. You can easily check a proxy indicator of PageRank (“PageRating”) using Ahrefs. Google has said that they “ignore” links from press releases. Sometimes the non-profit will write about people and local businesses that have helped them… and link out. And if they catch on, you’ll find yourself with links from a ton of design blogs. And because the results of this survey were surprising, a ton of sites linked to it (811 referring domains to be exact). . Find where your competitors are getting mentioned. Note: This is a great way for local businesses looking to get more NAP citations. Creating free online tools (like a calculator) is a fantastic way to attract links. Here’s an example of a link I recently built by appearing on a podcast: If someone links to your competitor, they’re likely to link to you…right? Now that you’ve created a piece of link-worthy content, it’s time to build some links. If you’re at an industry event, blog about everything that you see. In fact, my case study has been linked to 3,470 times. And they might return the favor with a link down the road. Hunter.io is perfect for reaching out to small sites and one-person blogs. Did I miss one of your favorite link building strategies? Google likely uses co-Occurrences as “baby anchor text”. That’s it for my guide to link building in 2021. For example, for this blog, I’d look for marketing clubs rather than SEO clubs. And if you make a major discovery, you’ll get at least a few citations from scholarly websites. Check out Chapter 2). Whenever possible mention specific people in your content. But they’re technically a “link building strategy”. To understand that, you’ll need to hop … Just list out 2-3 of your biggest competitors. A link building strategy is a plan for how you will organize and implement your link building in order to get the best possible results. And if they do, they probably have a list of the businesses located in them (along with a link to each business’s main website). A successful link building strategy should always be aimed to bring a new, aspired audience to your website. Well, you just cut out months of outreach and legwork. If you’re the only one doing it, you can get a ton of traffic (and links). Then, reach out and ask them to add you to their list. Well, the same thing applies to link building. Enter any URL from the site into the tool and check out the site’s “DomainRating”. There’s a few different Newsjacking approaches: There are a few other post tactics for this, but these are by far the most popular. Here’s an example: Fair warning: This is definitely a grey area in terms of “paid links”. You already know about the big ones (like Yelp). It can be your own newsletter… or someone else’s newsletter. If you send out 100 emails a day, having an email signature with a link back can drive an extra 50+ people a month to your website. And when you hire a link builder that has experience in your space, you get access to their contacts on Day 1. In both cases, the link still “works”. In my experience, that link CAN help you rank. For example, this HIIT Calendar has over 400 backlinks: As it turns out, case studies are GREAT for building links. For example, I’ve appeared on over 50 podcasts over the last few years. So if you have a piece of useful content, you’re in a good spot. (How do you know which sites to target and which to ignore? Pro Tip: Use a site’s contact form only as a last resort. Send people an embed code they can use to add your infographic to a WordPress post. You can also use your influence for a ton of things outside of straight up outreach. But it’s up to you. It also works for Facebook, LinkedIn, Pinterest etc.). Especially when it comes to visualizations or anything that requires a graphic designer. For example, Tim Ferriss landed an insane amount of features on news outlets and blogs to promote the 4 Hour Chef because, well, he’s Tim Ferriss. Either way, they’re a great source of traffic and exposure. I know it’s Wired, so it’s a little unfair, but hopefully you can learn how it’s done from this example (451 links from 140 root domains in 3 months). For example, someone mentioned “Backlinko” on their blog without linking to me here: All I need to do is email that person and gently ask them to link to me. I’ve never shared any of these case studies before. rel=”nofollow” is a tag added to a link that tells search engines: “Don’t count this link as an endorsement.”. If you do, your college will probably LOVE to write about it. For example, this glossary of internet terms has landed 9,200 links from over 1,200 root domains (imagine if you made an updated version!). If you have a podcast, you can snag some links by sending your podcast to websites that have “Best of” podcast lists in your industry. Ask for backlinks. Of course, Matt didn’t sit back and wait for the links to roll in. The page they’re linking to must be about “paleo desserts.”. When someone cites your data, they link to you. Take one away from this process, and you’ll find your link building less effective. Well, you need to actively promote it. Proven strategies to help you get higher rankings in 2021. But they’re a great way to get on a blogger’s radar screen. I’ll also show you why link building is still important for SEO in 2021. Just look at Matt Lawry. Keep an eye out for sites that focus on your city or state. You can use your influence to reach out to big name bloggers, get your emails opened, and increase your outreach conversion rate. Second, Google has largely devalued links from guest posts. Most industries are full of jargon that newbies can’t understand. But it could be even BETTER with a little something extra. But they CAN still work. This isn’t being pushy: it’s considerate. It’s a black hole. For example, the Gary Vaynerchuk quote is hilarious because it has an element of biting truth to it. But it can help you build relationships too. Link building involves a detailed process of outreach, keyword research, content creation, and distribution. Coining a new term in your industry is one of the best ways to get passive links. For example, here’s a link that I built from Quora to one of my YouTube videos: Yup, I included reciprocal linking even though I don’t recommend it. And thanks to these contextual links, Rich’s site now ranks #2 in Google for his target keyword. Probably. Setup alerts for your products or products in your niche. For example, you can find expired domains that still have links pointing to them. Yes, you usually get a link from the conference website. Link building is not just about obtaining links, but building and fostering relationships which requires time, tact and link building strategies. This is a good way to start, especially if you are a beginner in this job. It’s funny: I recently published a guide on [Topic] last month. Is a site in your niche missing something… something that you could easily fill in for them? In fact, evergreen content usually works BETTER over the long-term. You can even host your recordings there. When they embed your video, they’ll usually link to you. So the best way to avoid a manual penalty is to have a squeaky-clean link profile. Grab the URL of the first result and pop it into a link analysis tool (I’m using Ahrefs in this example). For example, this “story” from The Onion has attracted over 100 backlinks: Sure, you may not work on a mega site like The Onion. It’s kind of like a blog post. For example, this list of SEO tools from my blog has accumulated over 11.6k backlinks: This is a low-cost version of buying an entire website. And they have a community of bloggers that might be happy to share your theme with their audience. As long as it’s not a massive company (like Walmart), there’s a good chance they’ll feature your testimonial… and link to your site. So I had to include it on this list. The sites listed here are all Likely Linkers. So instead of publishing another piece of great content…she created something AMAZING. And offer up your product or service to the winner. For example, Hunter.io is only a few years old. The key is to create an infographic that’s truly remarkable. That said, the easiest way to avoid Penguin is to avoid shady links (regardless of anchor text). In some cases, though, it takes a little bit of time to find the right person to get in touch with. For example, this petition about open access in the EU resulted in nearly 4k backlinks: People love a good personal story. I personally don’t recommend black hat link building (the risk doesn’t come close to justifying the reward). And 99% of the time, they’ll link to you from the contest announcement page. What happens when you work with a well-known person in your industry? He promoted his content via email outreach: Because Matt reached out to the right people (and sent them personalized emails), many people OFFERED to link to his guide. My influence has probably increased my link building outreach success rate by 5-10% MAX. Depending on the niche, these platforms can sometimes convert better than email. You can do the same thing with competing products. Use sites like Kickstarter and Indiegogo to find projects that need funding and are willing to give links to those who contribute. For example, this case study on my blog talks about how well The Content Upgrade worked for me: And whenever someone talks about The Content Upgrade, they reference my case study as proof that it works. Or maybe you have a question about something. For example, this guide to Google RankBrain probably took me 30 hours to write: But less than a year later, it already has over 1,000 backlinks. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page. Does that mean you should avoid black hat link building altogether? Again, Ahrefs comes in handy here. You just need to be creative. You might get a virus. No matter where your link appears on a page, you should ask yourself: In other words, did someone link to you because they thought your site is awesome? 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